The Rhythm of Life

The Rhythm of Life is the first creative campaign created by VIRTUE as the new agency for IKEA’s brand building communication in Sweden, Finland, Norway, Denmark, Portugal and Belgium. The full campaign consists of a TVC, Online video, Social media, Cinema, DOOH, OOH, Print and Display.

The Drum – Interview

Creative Director: Emil Asmussen
ECD Northern Europe: Morten Grubak
Sr Art Director: Ryan Sherman
Sr Copywriter: Tao Thomsen
Strategy Director: Hamish Cameron
Head of Production: Heidi Baltzer
Business Director: Ann Bergström
Account Director: Carlan Snygg

Production company: Diktator
Director: Tim Erem
Executive producer: Manga Minja
Producer: Sandra Sohlman
Production manager: Alexandra Malmqvist
DOP: Crille Forsberg
Editor: Jamie Foord, Rock Paper Scissors, LA
Grade: Matt Osborrn, The Mill, LA
Sound: Erik Olsson, Red Pipe Stockholm
Online: Wille Rising